National Tourism Day 2025: Its Theme, Significance, History & Government Initiative

In India, the Tourism sector is one of largest income-grossing and developing industry. National tourism day is celebrated on 25^th January every year with the goal of promoting responsible, sustainable and accessible tourism for all. India with its rich cultural heritage, from all over the country has some of the most scenic sites to visit and mouth-watering dishes to taste.

The theme for this year’s National Tourism Day was Tourism for Inclusive Growth. It emphasized the role of tourism in promoting economic growth while assuring it benefits all segment of society by creating jobs and boosting sustainable practices.

Significance-

The day acknowledges the potential of tourism to boost the economy and environmental sustainability, and preserve cultural heritage.

Tourism provides employment opportunities to several people, so celebrating this day marks the importance of boosting responsible tourism, supporting local economies and fostering intercultural understanding.

In the tourism sector, this day is marked by various events, like workshop, cultural exhibitions and conferences, to encourage sustainable practices.

History- The Department of Tourism was created in 1948 by the government of India with the aim of preserving the national heritage and looking after the tourist destinations to keep their beauty intact while making them Tourist-friendly. India celebrates National Tourism Day to preserve the culture and promote tourism sector, bringing tourism professionals, government bodies and private organizations, collectively together making the day a notional movement over the years.

For more accessible, sustainable and rewarding tourism, both domestic and international the government of India initiates in promoting Tourism.

-Travel for LiFE Program: Here eco-friendly travel and responsible behaviour is encouraged among travels and businesses for promotion of sustainable tourism.

-Swadesh Darshan Scheme: A theme-based tourism circuit that promotes sustainable tourism infrastructure and cohesive storytelling.

-PRASAD Scheme: The Pilgrimage Rejuvenation and Spirituality Augmentation scheme, developing and rejuvenating iconic pilgrimage sites like Varanasi, Amritsar, and Puri.

-Incredible India Campaign 2.0: The digital marketing campaign uses narrative-driven promotions to position India as a destination for adventure and luxury travel, Wellness and cultural tourism, catering to global audiences.

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