From Dubai to Bastar: Tourism boards welcome influencers to fascinate travellers.

Posted by MarinetoAlpine on Tuesday, 29th April 2025.

The comparison between Dubai and Bastar is one of a glamorous and the other rich tourist spot, an almost unknown destination that few social media influencers are going to show their followers to entice them to visit.

Tourism boards of countries such as United Arab Emirates, Saudi Arabia, and Japan and also some states in India such as Uttar Pradesh, Bihar, and Jharkhand, organize free familiarization tours and sometimes even pay the influencers to turn their followers into tourists.

The influencer push by state tourism board aids in the growth of domestic tourism by 45% to 2,509.63 million in 2023 from 1,731.01 million in 2022, according to the Indian Tourism Data Compendium 2024 by the Ministry of Tourism.

Content creators redefining how and where next-gen people discover a destination through authentic storytelling that can inspire their travel," according to Amiya Swarup, Partner-Marketing Advisory, EY, "Indian state tourism boards have a unique opportunity to harness this creative power to showcase these hidden gems to the world."

Take Shiva Yadav, a Mumbai based creator who left a sales job in an IT company two years back to create content full-time and today he has over 33,000 followers on Instagram, where he explore some of the remotest corners in India through his travel diaries.

Yadav was invited in the District collector's office of Bastar under Chhattisgarh tourism, in October 2024 to experience their Dussehra celebration and create content on it. He shared clips of the celebrations, waterfalls, and forests, tribals, and local alcohol 'Mahua' making, while telling stories and little-known facts about an area notorious for guerrilla warfare.

To know more about travel and tourism and want us to plan your best travel experience with us call or WhtatsApp at +91-9733533000 or you can visit https://www.marinetoalpine.com

Tags: From Dubai to Bastar: Tourism boards welcome influencers to fascinate travellers.

Navigation

Testimonials

Thanks for planning this wonderful trip, except for one glitch rest all were very good experience. Hotels were very nice but more than that I must say all the drivers you had provided to me were the best in their job and were very polite and humble. Once again I am thanking you for the trip , also I have shared your nos. With few of my friends , they might call u for package, please help them for the same. – Arun Iyer Posted on: 17-02-2021

I went to Bhutan for the first time, It was a good experience. Marine to Alpine staff was very good. – Angel Singh Posted on: 16-01-2020

We will consider Marine to Alpine next year again for our Sikkim and Darjeeling tour plan., it looks great. Your company really delivers what they promise, and more. we are satisfied with Bhutan trip – Shiromani Kukreti Posted on: 15-01-2020

We would like to thank "Marine to Alpine Pvt Ltd" team for arranging the best trip for us in Bhutan – Anju Pramanick Posted on: 23-10-2019

My first trip to Gangtok Pelling Darjeeling in West Bengal was a great experince for excellent accommodation, vehicle by the Marine To Alpine team. We enjoyed a lot. – Vikash Soni Posted on: 27-09-2019